Two platforms done properly beats six done badly
Most social media retainers spread thin across every network and report on follower counts. We’d rather find the two or three that actually send you traffic or enquiries, and work those until the numbers move.
What we do
Channel audit first
Which platforms send you real traffic now, which send none, and which your audience is actually on. Usually the answer is fewer than you’re currently posting to.
Content planning
A calendar built around what you have to say and what you’re selling, not around filling a daily posting slot.
Scheduling and publishing
Bulk scheduling across platforms, with the metadata each one needs, so posts go out formatted properly instead of auto-shared and ignored.
Visual content
Post graphics, pin designs and video cutdowns in the sizes each platform wants — built from your brand, not from a template pack.
Paid campaign setup
Campaign structure, audiences, tracking and conversion setup when there’s a budget and something concrete to measure.
Reporting that names a number
Traffic, enquiries and revenue attributed where we can attribute it. Follower growth is reported, but it isn’t the point.
Where this fits
Social media is a distribution channel, not a substitute for having something worth distributing. It works best when it’s pointing at something real — a tool, a guide, a product launch, a piece of research.
Because we also build the site and the software, we can point campaigns at things that don’t exist yet and then build them. That’s usually a better investment than more posts about things that already exist.
It also means the tracking is set up properly, because the same people who run the campaign own the analytics on the landing page.
What we won’t do
- Buy followers or engagement. It inflates the report and does nothing else.
- Post daily for the sake of it. Volume without a reason trains your audience to scroll past you.
- Promise viral reach. Nobody can, and anyone selling it is selling something else.
- Run every platform. If a channel isn’t working after a fair test, we’ll tell you to drop it rather than keep billing for it.
Common questions
Which platforms do you cover?
The major networks, plus Pinterest, which is routinely underrated for content and product sites and behaves more like a search engine than a social network. We’ll recommend based on your audit, not on a fixed package.
Do you write the content or do we?
Either. Some clients supply the substance and we handle formatting, scheduling and design; others hand the whole thing over. The first costs less and usually sounds more like you.
How long before we see results?
Paid campaigns produce data in days. Organic social takes months, and anyone telling you otherwise is guessing. We’d rather set that expectation at the start than explain it in month three.
Can you work alongside our existing marketing team?
Yes, and often that’s the best arrangement — they own the message, we handle the production, scheduling and measurement.
Is this sold as a monthly retainer?
It can be, but only with a defined deliverable each month. An open-ended retainer with nothing specific attached isn’t something we’d sell you.
Which channels are actually working?
Tell us where you’re posting now and what you’re trying to sell. We’ll tell you which channels are worth the effort and which to stop.