Showing up where your customers actually are
If your customers find you by searching for a service near them, local search is a different discipline from ordinary SEO. The map pack has its own ranking factors, and a site that ranks nationally can still be invisible locally.
What we do
Google Business Profile
Categories, services, hours, attributes and photos set up properly — the single biggest factor in whether you appear in the map pack.
Consistency across listings
Name, address and phone matching everywhere they appear. Inconsistency across directories actively costs you.
Local landing pages
One page per area you genuinely serve, each with real content. Not the same page with the place name swapped out.
Local schema
Structured data describing the business, its areas and its services, so search engines can read them without guessing.
Review strategy
Getting genuine reviews consistently, and responding to them. Volume and recency both count.
Multi-location setups
Several branches without the pages competing against each other — a common and expensive mistake.
Why local is different
- Proximity is a ranking factor you can’t optimise. Where the searcher is standing matters, which is why rankings differ across a city.
- The map pack has its own rules. Your Business Profile can rank where your website doesn’t, and the other way round.
- Reviews are a ranking input, not just social proof.
- Your category choice is load-bearing. The wrong primary category keeps you out of results you should be in.
What we won’t do
- Create fake locations. Listing addresses you don’t operate from gets profiles suspended, and recovery is slow.
- Mass-produce location pages. Fifty identical pages with the town name swapped is the doorway-page pattern, and it doesn’t rank.
- Buy reviews. Detectable, against platform terms, and it risks the profile you depend on.
- Promise a map pack position. Proximity alone makes that impossible to guarantee.
Common questions
We serve an area but have no shopfront. Does local SEO still apply?
Yes — that’s a service-area business, and Google supports it. The setup differs from a storefront, and getting it wrong is a common reason profiles don’t appear.
How many location pages should we have?
As many as you have genuinely distinct things to say about. One real page per area you actually serve, with local specifics, beats fifty templated ones.
How long does it take?
Profile fixes can move things within weeks, which is faster than most SEO. Competitive local markets take months.
Our profile was suspended — can you help?
Sometimes. It depends why. Tell us what happened and we’ll say honestly whether reinstatement is realistic.
Where do you want to be found?
Tell us the areas you serve and what people search to find you. We’ll tell you what’s standing between you and the map pack.